Transport and Logisticts

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Transport and Logisticts 2017-06-10T05:10:53+00:00


The provision of road transport and logistics solution in Monrovia and it surroundings is greatly facilitated by services provided by the private sector. This is especially the case with specialized transport of all sorts of goods including petroleum products, food, beverages and human transportation all across the country. The success of large national and multinational companies in Liberia is heavily dependent on transport and logistics solution for the provision of adequate services to their various clients.

Experienced road transport operators, especially those that deliver a high quality, skilled, niche service are frequently encountered. One such company is the ARC Investment Incorporated a parent company of the Charm Enterprise Incorporated, which have had at least ten years experience in the transportation sector.

Charm Enterprise Inc. a subsidiary company of ARC investment Inc, was established in 2011 and is presently the sole transporter for the Liberia Coca Cola Bottling Company (LCCBC).  The whole transport and logistics operation of the LCCBC is presently being operated by us and we have proven ourselves to be a reliable and efficient transport company distributing their products all across the country.

The company has its headquarters on Gardnerville Somalia drive road and a sub-office in Paynesville at the Liberia Coca Cola and beverage headquarters. We presently have 18 full-time employees and 4 part-time.

Our vision

Charm Enterprise aims to provide affordable, one stop logistical and warehouse services for all types of road transportation in the length and breath of Liberia. It is also our intent to transform and improve the transportation sector in Liberia, by providing suitable vehicles to meet the challenging road conditions,  while ensuring that our operation is guided by first–class safety standards through continuous maintenance of our vehicles , training and adequate remuneration of our drivers.

Company values

The company aims to Maintain and grow on its current reputation in the market by:

  • Maintaining service excellence
  • Providing superior transport solutions according to each customer’s needs
  • Treating staff and customers with respect and honesty
  • Appointing high qualified staff (vetted by extensive background checks)
  • Developing new and innovative ways to safely and effectively transport cargo and humans
  • Offering customers a dedicated and personalized service

Our services

Charm Enterprise Services include but are not limited to;

  • Load consolidation services
  • Receiving and dispatching of goods
  • Safe and secure vehicle parking
  • Insurance on goods to the value of the declared invoices
  • Dealing with transporting of hazardous goods
  • Warehousing were required by customers
  • Provision of vehicles and buses for Human transportation

Service delivery

Charm Enterprise is comprehensively equipped with a wide range of well maintained transportation and logistical equipment and vehicles. To ensure a high quality, efficient and prompt service, the average age of our fleet is maintained at three years and our vehicles are regularly serviced to meet manufacturer servicing schedules.

Delivery performance and tracking

To ensure the continued delivery of our high quality and prompt services, the following measures are in place

  • Driver performance is continually monitored using satellite surveillance and VPN telephone systems in all of our vehicles.
  • Delivery time on all routes are strictly monitored
  • Two centralized operations officers constantly monitor all vehicles to ensure proper fleet management. These monitors communicate with our clients on a regular basis.
  • Stock listing is provided to our clients via head-office on a daily basis to tackle stock control and emergency stock loading.

These measures means that goods arrive safely and on time, and that as a company we are constantly aware of the whereabouts of our vehicles.

Health and safety

We are committed to ensuring that the cargoes of our customers reach all destinations safely and without any setbacks. Similarly, the health and safety of all our employees is very important to us. In this regard, extensive occupational Health and Safety procedures have been implemented, and health and safety regulations are strictly adhered to. We have implemented a strict Alcohol and Drug policy, and random checks are carried out through out Charm Enterprise on all personnel. A policy of “NO TOLERANCE” is enforced.

All drivers are compelled to wear their safety gears at all times on the premises and before getting into their respective vehicles.

All drivers of other equipment are also required to wear their safety gears at all times such as Forklift operators including day loaders. Staff working on our premises are also instructed to wear Helmets, Reflector and safety shoes.

Part of our safety regulation also is to ensure that all our operators are insured along with the vehicle or equipment they operate and all goods carried by our company are properly insured on the invoice value to avoid unnecessary losses.